Straight-talk strategy on Google Business Profiles, the Maps 3-pack, reviews, and AI search visibility — written for real estate agents who want to get found, not just marketed to.
The answer isn't a number — it's a ratio. Here's the review math Google actually uses when comparing you to the agent two doors down, plus the velocity trick that beats a bigger competitor with half your reviews.
Short, useful, and publishable on your own profile today. Browse by topic.
Reviews
The review math Google uses when comparing you to the agent down the street.
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AI Search
Where AI models pull local business data from — and why your profile is the source.
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Content
Most agent posts are ads. Google buries ads. Here's what to write instead.
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GBP Basics
Primary vs. secondary categories, and the ones that quietly hurt your ranking.
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Local SEO
Removing your address feels safer. It also removes you from the map pack.
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Reviews
The 4-word ask that doubles response rate at the closing table.
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