Watch Bobby Kerr share proven strategies for dominating local search, generating more reviews, and getting found on Google Maps and AI search engines.
Learn how to optimize your Google Business Profile, generate more reviews, and dominate local search results.
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Subscribe on YouTubeEverything you need to know about Google Business Profile optimization.
A Google Business Profile (GBP) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. For real estate agents, an optimized GBP helps you appear in local search results when potential clients search for "realtor near me" or "real estate agent in [city]." Without one, you're invisible to the majority of home buyers and sellers who start their search on Google.
Getting more reviews requires a systematic approach: ask satisfied clients directly after closing, send follow-up emails with review links, use QR codes on business cards and yard signs, and respond professionally to every review you receive.
AI search engines like ChatGPT and Perplexity pull their local business recommendations from Google Business Profiles. If your GBP isn't fully optimized, AI tools won't recommend you to users asking things like "Find me a realtor in Naples, FL."
Most clients see initial improvements in their Google Maps visibility within 2-4 weeks of optimization. Significant ranking improvements typically occur within 60-90 days, especially when combined with consistent reviews and content posting.
GBP Setup is for agents who don't have a Google Business Profile yet or have one that's suspended. GBP Optimization is for agents who have an existing profile that needs to be improved with better categories, complete information, photos, reviews, and posts.
Book a free 30-minute strategy call with Bobby Kerr and learn how to optimize your Google Business Profile for maximum visibility.